4 Ways to Get More Foot Traffic to Your Car Dealership

With more potential car buyers spending more time researching on the internet, it can seem almost impossible to increase car lot traffic. Here are four easy ideas to promote more car sales and boost your revenue any time of the year.

1. Host an Event

Take advantage of your email marketing and host an in-person event at your dealership to bring in foot traffic. Provide food and refreshments and maybe hold a raffle for some prizes. Even if guests don't purchase a car that day, you have made a potential connection for a future sale. You can even have guests sign a guest book to acquire their contact information to notify them of future sales or events.

2. Free Car Wash Incentive

A great incentive to get people in the door is to offer a free car wash when they come in for their next car service. This is low risk for you and your customers, and it can create a potential relationship for continued service on their car.

3. Prepaid Gas Cards Incentive

With how gas prices are today, people are willing to drive across town to save three cents off a gallon. Offering a prepaid gas gift card with a car purchase or service purchase is a great way to get people in the door. Passing these out to customers will really make you stand out from the rest and can create word-of-mouth traffic.

4. Customer Testimonials

Creating an online presence, as well as an in-person presence, is important for any business. Potential customers will look online at reviews before deciding to give someone their business, in particular, a car dealership. Asking past customers to write a review on Google can change everything. It's the easiest and cheapest way to gain new customers.

Read more tips on the Sid Savage blog. You can also check out our advertising and sales merchandise to start turning service visits into new car sales.